One of the markets that utilizes the creativity generate by new media is the video game industry. Many games these days from single player to multiplayer rely on it's consumers for feedback and their creativity for new content to add to their product. Something special to this industry is the idea of modding where any user can modify a game to fit their ideal product or add additional content to the game. Modding can extend the lifespan of a game for years on end and one popular example is Minecraft where the developers of the game realized that they could rely on creativity of their players to expand on the game infinitely without a single cost to them while getting free advertising. These mod for Minecraft can vary from exploring fantasy kingdoms and fighting dragons to flying around futuristic cities in a Iron Man suit. It shows how a company that interacts with their consumers and enable their creative ideas can get so much value in return for little to no investment.
A form of new media that doesn't exist might become a reality with the development virtual reality technology and it would be a form of teaching through virtual reality gear. When this kind of technology becomes more widespread and common kids in countries or neighborhoods with unsafe environments or just low resources might be able to learn in virtual reality with teachers and they wouldn't be limited by classroom supplies or distance. The classes could have teachers and students from around the world could be in any sort of classroom virtual reality can create. This would allows people to get high quality education from remote areas while still have face to face interaction and conversations.
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